MUMBAI: Big FM radio network in association with Star Plus, a leading general entertainment channel, announces the sixth edition of its marquee property BIG Star Entertainment Awards.
With a successful five editions, Big Star Entertainment Awards, a joint initiative between the two media powerhouses Reliance Broadcast Network and Star India is all set to acknowledge and celebrate the entertainers of the year and their contribution towards the industry across the fields of Bollywood, television, music and sports. The award show will be held in Mumbai on 13th December, 2015.
This year, experience cultural extravaganza as the colors and festivities of China; cross the borders to reach the most awaited award show – Big Star Entertainment Awards. The celebration will be themed to match the exciting and vibrant culture of China with larger-than-life spectacles. With an exhilarating line-up of power packed performances by your favorite celebrities and never-seen-before acts – the audience is in for a visual treat!
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Speaking on the announcement, Reliance Broadcast Network Limited chief executive officer Tarun Katial said, “Big Star Entertainment Awards is a platform for the people and by the people who empowers them to choose the best entertainers of the year sans any jury. The year after year roaring success of the awards only implies the trust that the audience has shown in us as we provide unparalleled entertainment. Our partnership with Star Plus has grown stronger with each year and together, we promise to raise the entertainment quotient several notches high this year too.”
A spokesperson from Star India said, “Big Star Entertainment Awards has quickly grown to become a marquee brand that’s known for bestowing recognition on quality work and celebrating the sheer spirit of entertainment. A powerful partnership between two of the biggest names in the trade of entertainment – BIG Star Entertainment Awards comes with the inherent promise to wow its viewers and offer them an experience like never before.”
Big Star Entertainment Awards will allow audiences to nominate and vote for their favorite entertainer across genres. The award ceremony like every year will be 100 per cent people’s choice offering, right from the nominations to the final winners. The nominations and voting process will start from 5th December across 30 categories. Big FM’s listeners and Star Plus viewers will be able to nominate and vote for their favorite entertainer over digital and social mediums including SMS voting.
The award function will be promoted across radio, television, print and social media to ensure the best-ever usher-in to the New Year for audiences on 31st December 31.
The event will be promoted through a high-decibel marketing campaign which will integrate Reliance Broadcast Network Limited and Star Plus’ multimedia platforms including radio, television and outdoor, coupled with strong initiatives supporting the print and digital plans as well as on-ground activations.
