MUMBAI: In order to widen its reach; My FM owned by Synergy Media Entertainment Limited is setting up a specialised division focusing on on-ground consumer activations. This division will assist the radio station in stepping up its branding, marketing and advertising activities.
With ground activations gaining immense popularity as an extension of radio’s ambit of activities, the new activations division will focus on creating specialized as well as ancillary on-ground activations to add value to the station’s offering of advertising and consumer marketing opportunities that it provides to its advertisers.
The station’s corporate office in Noida will look into the activations division with specialised teams at each of the 17 stations of the brand. The company will undertake specialised hiring for the division apart from identifying members from the existing employees to staff the new division.
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Commenting on the development, My FM COO Harrish M Bhatia remarked, We have already established My FM as a strong radio brand in our markets and looking forward we believe this specialised division for consumer activations will add to our repertoire of services offered to our clients. We have an excellent talent pool and we have already been creating on-ground activations but the new division will work in a more focused and specialised manner to add value to our offerings….
