MUMBAI: When you now step into the Indira Gandhi International (IGI) Airport’s Terminal 3, be ready to hear a mélange of songs co-curated by Bollywood composer trio Shankar-Ehsaan-Loy for what is touted as India’s first airport radio, Mirchi T3.
Launched on Friday by Delhi International Airport Limited (DIAL), in association with Radio Mirchi, Mirchi T3 will bring in a dash of entertainment by providing passengers a chance to hear songs without using any gadgets and also, free of cost.
DIAL CEO I Prabhakara Rao said, “We don’t have any announcements going on at T3 airport. So to give it a different atmosphere, we feel proud to bring up Mirchi T3, a unique concept for any airport worldwide.
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“Mirchi T3 will bring in a whole new experience to the passengers and will make their presence at the terminal soothing and enjoyable.”
The concept is clearly aimed at transforming the travel experience at T3.
“This is probably the only accommodation or amongst very few in the world, where we have good music play inside the airport. Our aim is to make passenger’s time inside the airport enjoyable.
“While we see passengers running around in order to catch their flight, Mirchi T3 is way to make their time a bit soother and calmer,” Prashant Pandey, CEO and managing director, ENIL, said.
Ehsaan Noorani of the Shankar-Ehsaan-Loy trio is confident they will meet the aim with the playlist.
“Music is a melodious thing… whatever kind of music it may be. When a person is feeling bored at the airport due to numerous reasons, he/she can sit and listen to some good music instead of wasting time gradually,” Ehsaan told IANS.
“There are a lot of songs that don’t become as popular as they deserve to be because of various reasons. So it would be a great experience for people at the airport to get to hear these kind of songs, including the ones they get to hear on regular basis,” he added.
The trio has ensured a cohesive mix of songs is put together for the listeners at T3.
Loy Mendonsa told IANS, “A song has many levels. Different people need different songs and use them in different ways in their lives. For example, if you just had a break-up and you hear a song which kind of speaks about that, then you have an immediate connect with that song. Or a song like ‘Maa’ suits in the emotions of a person, who is leaving his family and going abroad.”
The launch event witnessed a power-packed performance by Delhi-based band SOS.
Shankar Mahadevan also used his powerful vocals to belt out some of his hit tracks when the hosts, who were radio jockeys from Radio Mirchi, asked him to suggest songs for various situations, which people deal with at the airport.
