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MUMBAI: VH1 has begun a new made-for-mobile version of the VH1 “Pop Up Video” which was premiered on air in the mid 1990s.Just like its on-air counterpart, “Pop Up Video To Go” displays “info-nuggets” — graphic factoids that “pop” onto the mobile screen during music videos, giving viewers inside information, trivia and video production facts about their favorite artists and songs.Each weekly instalment of “Pop Up Video To Go,” will feature two new “popped” music videos specifically created for mobile handsets. As a result, pop-ups will remain on the screen for a longer period of time and will appear in larger fonts, says a release.
The premiere installment of “Pop Up: Video To Go,” will launch with Gwen Stefani`s “Holla Back Girl” and Fall Out Boy`s “Thanks for the memories.” Upcoming instalments of “Pop Up Video To Go,” will draw upon all music genres and will feature music videos from Janet Jackson, Beastie Boys, Jay-Z, Rihanna, Amy Winehouse, Feist, Marilyn Manson, Black Eyed Peas, Nelly and Rob Zombie.
