MUMBAI: On 27th June, the Wadali Brothers delivered one of their most mesmerizing performances at the Mirchi Live Concert. A packed house at Sri Shanmukhananda Chandrasekarendra Saraswathi Auditorium witnessed one of the best performances by the duo as they entertained the audiences with a beautiful offering of Sufi music.
The Wadali Brothers weaved a magical two hour musical extravaganza of Sufi music that left the audience longing for more. The poetic artistry by the ustaads of Sufi and folk music was set perfectly against the backdrop of the monsoons.
This, like many other concerts produced by Mirchi Live over the past few years has been exceptionally successful. The audiences were delighted to have experienced music at its bestand so were the organizers of the show, Radio Mirchi. The promotional campaign for the event took on a multi platform approach and spanned over radio, print and digital platforms.
Related Post
Mirchi Live is presented by Reliance Jewels, Powered by, In Association with New India Assurance Company Limited, Hospitality Partner – The Orchid – Five Star Ecotel Hotel, Cinema Advertising Partner – Khushi, Outdoor media partner – Alakh Outdoor Media and is an initiative by Radio Mirchi.
Commenting on the occasion, Reliance Jewels CEO Sunil Nayak said, “Reliance Jewels is delighted to partner ‘Mirchi Live concert with Wadali Brothers’. Their Sufi music brought together people from all walks of life and their performance enchanted the audience – just like we at Reliance Jewels make precious metals & stones come together to craft a Jewellery piecethat mesmerizes all. Reliance Jewels is a brand for the woman of today, who is as deeply rooted to her traditional self as much as she is trying to take on the new roles to celebrate the occasions and relationships in her life”.
Commenting on ‘Mirchi Live’ ENIL COO Mahesh Shetty said, “Mirchi Live is an initiative that we are extremely proud of as it lets us connect with our audiences through live music performances.We’re really happy that this performance by the Wadali Brothers was one of their best and was attended by an audience that truly lovesand appreciates Sufi Music. Music lovers across India can expect the best live music experiences from Mirchi Live in 2015 and beyond.”
