MUMBAI: Iconic headwear brand Kangol, born in London and raised in New York, is launching a radio streaming station-featuring music exclusively curated by ten global underground record labels including Golf Channel, Rockers International, Stones Throw, Foundation, Burger, PPU Records, Soundway, Workshop, Plant Records and Minimal Wave and will be available at Radiokangol.com. Radio Kangol is a love letter to the enduring role Kangol headwear has played in the music world since it was adopted by the Beatles in the 1960s, and the legends of the hip-hop community in the 1980s, including LL Cool J, Run-DMC and Grandmaster Flash.
Radio Kangol presents an eclectic mix of genres spanning reggae, dance, Hip-Hop, house, indie rock, global dance, techno, experimental and funk and soul. The labels represent cities as afield as Tokyo, London, Washington DC and New York. Each label has produced a six-hour playlist that will be a combination of live and recorded shows. The playlists allow music fans the ability to discover and share new music on Radio Kangol microsite, or listen via a stand-alone music player housed on the Kangol website.
Each label on the New York station is matched with an iconic Kangol hat, all available to purchase on Kangol.com. Each hat style has been chosen to reflect the Kangol headwear trends found in each musical subculture, be it the classic Kangol beret in the roots reggae scene, the Kangol bucket hat in hip-hop, or the Kangol cap in dance music.
Kangol Global, Creative Director, Paula Calvert, said, “Radio Kangol is an anthem for the extraordinary influence Kangol headwear has exerted on generations of musicians and music fans. It is a way for us to give Kangol aficionados an opportunity to listen to new sounds, as well as establish new relationships with the next generation of musicians around the globe.”
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The Radio Kangol microsite will begin streaming live on 24 June, 2015. In addition to housing the new sounds from Radio Kangol’s label partners, it will feature the hat and playlist pairings, a new look book and a limited run of vinyl available to the public.
