MUMBAI: In a breakthrough, MY FM launched the first ever radio reality show ‘Paiso Ka Ped’ in Jaipur. The reality show, took the Jaipurites by surprise; a Money Tree in the middle of Mall Attrium got thousands of people to witness the marvel. The 2 weeks campaign got an enthusiastic response with over 1500 registrations. This was followed by an on ground screening where all participants were met and out of which only 100 got shortlisted. Lastly, 30 candidates were selected post a thorough medical examination as the finalists to compete in the contest.
The activity aimed at Spreading Happiness in the lives of listeners, it was a simple yet very effective concept wherein the 30 shortlisted participants were supposed to hold a specially fabricated tree made with coins and currency notes. The winner was decided amongst the participants who managed to hold the tree for the longest duration. The activity was a tremendous success in Jaipur city where more than a lac people witnessed the activity and the winner walked away with prize money of 5 lakhs. Paiso Ka Ped, the specially fabricated tree was installed at World Trade Park mall in Jaipur. The contest stretched for 65 hours nonstop with contestant fighting out against each other and perfoming various interesting task, the winner was announced on Monday 6th April, 2015 in the wee hours, Govind Sharma was the lucky winner.
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Speaking on the occasion MY FM CEO Harrish Bhatia said, “This is one of the most unique initiatives that we have undertaken by bringing the concept of a reality show to radio. The central idea to this activity was to take radio out of studio, to our listeners and make everyone feel it. Paiso Ka Ped was the most intriguing reality show that people witnessed live and this was captured beautifully on radio. This also sets a benchmark in pushing the envelope and broadening the scope for radio programming. Such activities are not just aimed at connecting with the listeners and the live audiences but they also spread happiness in general and build our brand affiliation. My heartiest congratulation goes out to all the participants and the winner”.
MY FM national programming head Viplove Gupte added.” The innovation was truly path breaking as it was a departure from existing radio formats. For the first time, a reality radio show was organized on ground and there were 1500 applicants who wanted to be a part of it. It’s amazing how we found our winner, as every couple of hours we kept things interesting for the participants and the listeners. The entire event was covered live on radio and that’s also another first of its kind. Soon, we will unveil some more such initiatives which will take the radio world by surprise and we will be breaking in to newer formats which are listener centric.”
Govind Sharma, winner of the activity said “I can’t express my happiness in words on winning this competition. It was a very highly competitive battle and all the contestants gave it their all to win. I’m very thankful to MY FM for organizing this activity.”
