MUMBAI: In its second year of the Greenathon campaign, NDTV and Toyota will launch an animated music video of the Green Anthem- Hawaaein, Patte, Paani- across the NDTV network on 17th Feb 2010. The music video features campaign ambassador Priyanka Chopra in a mix of animation and real life sequences. A song for a cleaner, greener and better tomorrow, the Green Anthem carries the message to save the environment. The music for the anthem has been composed by well known musical trio Shankar, Ehsaan and Loy and penned by veteran lyricist Gulzar.
In the video, produced by Red Dot Productions, Priyanka Chopra portrays a polluted, dry, barren landscape looking for a solution And she finds it – a green sapling sprouting out of the cracked earth. She hands the sapling to a little girl, an angel who runs into the real world and gives the sapling to ordinary, carefree young people These youngsters inspired by the little girl hand out saplings to people and urge them to think of the impact of their everyday actions on our planet. As these people take small steps in the right direction, Priyanka’s world begins to change for the better.
The video inspires people to take small yet impactful actions such as- saving water and electricity, planting trees and reducing pollution.
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Commenting on the music video launch, Dr. Prannoy Roy, Chairman, NDTV Ltd. said, The NDTV-Toyota Greenathon campaign is simply to bring the country together for a single cause- save the environment for our future generation. The ability to make a difference rests with the youth and the song endeavours to nurture a love for the earth in these young minds. The Green Anthem is a lively and fun song but with a very serious message…
About the video, actor Priyanka Chopra added, We were very sure about the fact that it had to appeal and connect with audience and not be boring and preachy. The animation has made it visually appealing and interesting. Also, the video shows us how we can make small and easy changes in our lives that will make a big difference in the long run. It was the first time I shot for an animated video and I had to imagine everything as I was standing against a chroma screen. The storyboard created by the NDTV team was fabulous and really helped me visualize what I had to do….
Catch the video which will premier on NDTV 24×7, NDTV India and NDTV Profit at 9:00 pm on Wednesday, 17th February, 2010.
The music video can also be accessed on green.ndtv.com.
