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Mumbai: After associating with movies like Dhoom 2 (where Racer bikes were given away to listeners) and Don (showcasing Don – The Original and segments like Don Ki Paathshaala), Radio One is now launching the Bhaagam Bhaag race.Co-inciding with the launch of the film, Bhaagam Bhaag, the Bhaagam Bhaag Race will see the listeners of Radio One FM 94.3 run with their favorite RJs on 24 December.
Bhaagam Bhaag Race will start from Lokhandwala (Pyaar ka) Signal and end at Cinemax cinemas at 9:30 am 24 December.
Radio One VP operations Shariq Patel said, “The whole idea came from the film itself. Since the movie is a race-against-time comedy thriller, so we decided to organise a run along with the screening of the film to celebrate the film in itself.”
Radio One VP programming Vishnu Athreya adds, “I think with Don, Radio One has begun to be known for its associations creatively with movies. With Bhaagam Bhaag we just strengthen that positioning.”
