MUMBAI: In a groundbreaking move, global superstar Taylor Swift is poised to become the first female artist to feature on Barcelona’s shirts for the highly anticipated El Clasico against Real Madrid in May. According to reports from RAC1, Swift is Barcelona’s top choice to adorn their kit, beating out other notable contenders such as Ed Sheeran and Travis Scott.
This unique collaboration is part of Barcelona’s innovative partnership with Spotify, which began in the 2022-23 season. The streaming giant’s logo on the team’s matchday kits will be replaced by Swift’s name or logo, following in the footsteps of previous featured artists like Rosalia, Drake, and The Rolling Stones.
Swift’s immense global following and record-breaking tours make her an ideal fit for this high-profile collaboration. Her appearance on Barcelona’s shirt is expected to deliver a significant marketing impact, aligning perfectly with Spotify’s and Barcelona’s branding strategy.
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The timing of this announcement is particularly intriguing, given Swift’s recent performance at Real Madrid’s Santiago Bernabéu Stadium in May 2024. Now, less than a year later, her name could be emblazoned on the shirts of their arch-rivals, Barcelona, in one of the most-watched football matches globally.
With this historic collaboration, Taylor Swift is set to break new ground, merging the worlds of music and football in a way that will undoubtedly captivate fans worldwide.
