MUMBAI: DESI TRILL, the global movement redefining South Asian music and culture, is proud to announce the appointment of Ruth Mohinani as its Head of Operations in India. With over 17 years of experience in television, music and sports across content strategy and IP development, A&R, sync and licensing, Ruth brings a wealth of expertise to amplify DESI TRILL’s presence in one of the world’s most dynamic music markets.
As Head of Operations for India, Ruth Mohinani will oversee DESI TRILL’s expansion in the country, fostering collaborations, curating groundbreaking events, and amplifying Indian and South Asian artists globally.
Excited to be part of DESI TRILL LLC, Ruth Mohinani said, “DESI TRILL is more than a movement — it’s a cultural shift. I’m honored to take on this role and work with a team that’s dedicated to showcasing South Asian artistry worldwide. DESI TRILL’s vision aligns with my own—to empower artists, build meaningful IPs, and create content that resonates across cultures. The journey ahead is exciting, and we’re just getting started.”
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DESI TRILL’s Co-Founder Shabz Naqvi, said, “Ruth’s entry marks a pivotal moment for us in India. Her impressive track record and deep understanding of the industry make her ideal to drive our mission of creating a new genre and building South Asian talent globally under our Brown Is Everywhere community activations. We’re excited to have her on board in this journey.”
With this strategic appointment, DESI TRILL continues its mission to bridge South Asian sounds with global audiences, strengthening its presence in India and beyond.
Prior to joining DESI TRILL, Ruth Mohinani served as Senior Vice President, Content Strategy at Rolling Stone India and played a key role in shaping content direction and artist engagement. Before that she worked as General Manager (A&R) at Universal Music India, leading Indian hip-hop development with record-breaking streams on a global scale with Mass Appeal India and launching Def Jam India. Ruth Mohinani’s extensive career has also included management roles at NBA India and Viacom18 (Vh1 India & Comedy Central India), and Zee Trendz/Zee Café, where she spearheaded local IP development, content programming and acquisitions, talent management and events. Beyond her leadership roles, Ruth remains a steadfast mentor to emerging artists and helping upcoming talent navigate the complexities of the music industry with confidence.
