MUMBAI: International pop artist Shannon K has unveiled her latest single, “OTT,” a dynamic track that fuses her Indian musical heritage with contemporary Western pop. The song is now available to stream on major platforms, including Spotify. “OTT,” is inspired by Shannon’s desire to create a fun, high-energy track with bold, confident sounds. “The lyrics speak to individuals who feel somewhat confined in relationships and yearn for a bit of freedom, craziness, and fun. The track encourages listeners to embrace their individuality and live life to the fullest.”, shares Shannon.
Shannon worked with Grammy-nominated, multi-platinum record producer Luigie “LUGO” Gonzalez on “OTT,” who is known for working with top musicians in the business. Their collaboration has produced a music that is both sonically rich and emotionally compelling. With a powerful voice and an even more impactful message, Shannon is not only creating music that resonates but also using her platform to advocate for change. From mental health awareness to gender equality, animal welfare, and education, she is carving out a path as both an artist and a social change activist.
Demonstrating her commitment to important causes, Shannon is donating the proceeds from her song “OTT” to support victims of the recent Los Angeles fires in partnership with the Red Cross. This initiative reflects her dedication to using her platform for positive social impact. “I hope to continue creating songs that either hold an impact on people or have a social message I want to convey.” Shannon K has been making significant strides in the music industry. Her previous collaborations include working with Poo Bear on her debut single “A Long Time” and teaming up with her father on the bilingual track “9 to 5.” With “OTT,” Shannon continues to break boundaries, offering a fresh and dynamic sound that resonates with a global audience. Her unique blend of cultural influences and commitment to meaningful causes set her apart as an artist to watch.
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